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PsychED Lab

A clinical psychologist needed a practice that existed properly online, not a template. I run the whole thing end to end, brand to infrastructure, and keep it growing.

Role
  • Brand strategy and visual identity
  • Astro site design and build
  • Technical SEO and the blog content system
  • Meta and Google ad campaigns, end to end
  • Instagram content and social setup
  • Infrastructure and Google Workspace setup, on Cloudflare
Scope
  • Website
  • Branding
  • SEO
  • Social Media
  • Meta Ads
  • Google Ads
Timeline
Since 2025

The full stack, end to end

Brand, build, growth and the tools behind it, run from one place.

  1. Brand

    It starts with the brand: a warm, clinical, simple identity designed in Illustrator and a Canva template system, so it represents her everywhere, from the first post to the last.

  2. Build

    Then the home for it: a static Astro site that scores 100/100 on Lighthouse, on Cloudflare for hosting, DNS and security. Fast and calm, built to last without a pile of plugins.

  3. Grow

    With the foundation set, the growth: Meta and Google ad campaigns, a consistent Instagram, the Google Business profile, and a steady stream of content, pulling the right people in.

  4. Run

    And the engine room: Google Workspace for the inbox and tools, Analytics and Search Console to see what is working, so the whole thing keeps improving instead of guessing.

The work, live

The site I built, and a sample of the Instagram content that keeps it growing.

Have a project? Let’s build it.

Tell me what you want to launch. I’ll tell you how I’d design, build, and grow it.

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