The Void
Two London theatre shows needed an audience. I ran the full Meta campaign end to end: 879 RON turned into 2,598 landing page views.
The campaign, end to end
The creative and the Meta campaign that ran it, made and managed by one person.
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The creative
It starts with the creative, so there is something worth running: a video promo cut in CapCut to carry the tone of the shows, static posters and stories designed in Illustrator and Canva, and copy written to make people stop and act.
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CapCut -
Illustrator -
Canva
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The campaign
Then the full Meta campaign, set up and run end to end across Facebook and Instagram: structure, audiences, budgets and daily tuning, turning attention into filled seats.
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Meta Ads -
Instagram
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The results
879 RON of ad spend. This is what it bought.
- 2,598
- landing page views
- 0.34 RON
- average cost per view
- 24,929
- people reached
- 2 of 17
- ads drove 84% of views
- Testing found the winners fast. The top two ads delivered views at 0.27 and 0.30 RON each.
- Video beat static almost three to one: 0.32 against 0.91 RON per view.
- Each show found its own crowd. The budget followed what worked, not a plan on paper.
Meta campaign, 1 June to 8 July 2026. Objective: landing page views. The creatives stay private at the client’s request.